Eric Reis delivered nearly 10,000 copies of The Leader’s Guide (his record-breaking Kickstarter book) using The Everywhere Store

Eric Reis wrote The Lean Startup in 2011. It has become a touchpoint for startups around the world – so popular, in fact, that fans wanted another book from Reis, one which would help leaders to apply Lean Startup principles at their companies. So Reis set up a Kickstarter campaign, and it was the most successful Kickstarter for a book ever, raising well over $500,000 from nearly 10,000 backers.

When all those backers needed their ebooks delivered, Reis turned to Zola to fulfill. And fulfill we did! Thousands of backers have downloaded The Leader’s Guide ebook, which can be read on any device.

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Zola can sell or fulfill titles that are protected by DRM (Digital Rights Management), or SDRM (Social DRM). Reis chose SDRM so that his fans could read The Leader’s Guide on any device.

SDRM also allows readers to share ebooks with their friends. Zola’s SDRM features a picture of the author, reminding readers of the fundamental relationship between author and reader, politely dissuading folks from inappropriately sharing their work.



Zola’s SDRM uses proprietary encrypted watermarking technology so that if a copy of an SDRM title shows up on a bittorrent site or is otherwise inappropriately posted, we can identify the bad actor whose copy was shared.

We’d be happy to sell or fulfill your title, too. Contact [email protected]

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